UTAH LIBRARY ASSOCIATION
PUBLIC RELATIONS COMMITTEE
Goals and Objectives 2005-2006

Increase awareness and support for the Association and Utah libraries

• Collect and edit content for bimonthly newsletter beginning with Dec ember 2005 issue
• Obtain current committee, section, and round table Website information by November 2005
• Rewrite content for ULA Website (including “About” and “History” pages) by November 2005
• Work with Executive Board and appropriate contractor(s) to design a new ULA logo by December 2005
• Redesign ULA Website with updated content by January 2006
• Establish links to the ULA Website with all partnering organization Websites (where applicable) by January 2006
• Create a directory of reporter, calendar editor, and radio personnel contact information for relevant media sources by February 2006 and review currency of information each May
• Write and distribute press releases for each Association event
• Write and distribute public service announcements for each Association event
• Create and distribute printed and electronic flyers for each Association event
• By February 2006, create a ULA fact sheet for distribution in press kits
• Begin discussion with appropriate ULA groups/individuals to develop a statewide campaign to promote ULA and Utah libraries and present to Board by May 2006

• By April 2006, create a printed brochure that provides information about the Association
• Organize a first time attendee orientation/welcome session at the 2006 Annual Conference
• Organize a new member reception scheduled for Fall 2006 (coordinate with scheduled Board meeting or 2006 Great Issues Forum date)
• Send brochure to all non-members in Utah identified on MPLA and other member lists in 2006
• Make contact with all new members in 2006 by assembling and distributing new member packets consisting of letter from the President, brochure, section, round table, and committee literature, etc.
• Investigate the possibility of matching first time conference attendees with experienced attendees for the 2007 Annual Conference

• Organize a public relations panel discussion or workshop for the 2006 Annual Conference
• By May 2006, create and distribute a document that highlights public relations techniques and strategies [ alternative topic: political advocacy skills (partner with Legislative Committee) ]

• Ensure that appropriate questions are included in regular member surveys, compile responses from selected questions, and assess public relations strengths and weaknesses
• Track the numbers of new, non-renewing, and total memberships in December each year and address significant changes (20%?) in membership statistics
• Send questionnaires with membership renewal application to all non-renewing members by the end of December 2005

• Advertise sponsorship opportunities on Website by December 2005
• Set up a booth to represent the Association at a minimum of one partner event each year

Revised September 13, 2005

Goals of the 2002-2003 Committee